Deposit penetration benchmark bank advisors kehrer
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The study provides benchmarks for financial advisor coverage and productivity, of share deposits]; Household Revenue Penetration [annual gross investment.
2016–2017 Bank Broker Dealer Survey (June 2017)
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Description:The study, sponsored by Essex National Securities, Inc. But some credit union brokerages have outstanding levels of advisor productivity and compare favorably with the revenue and profit penetration of brokerage programs in banks of similar size. To produce the same number of referrals to financial advisors as the average bank, the typical credit union would have to increase its referrals by 27 percent. The credit union brokerages studied earn much more of their revenue from fees on managed money accounts, as opposed to securities transactions, than banks. Thus credit union brokerage is building a stronger foundation for future profitability. That survey encompassed banks and credit unions that collectively account for over half of all investment sales in financial institutions.